Alyssa Foote
Art Director & Illustrator
Uber
Uber is the most popular rideshare app in the world. Since 2009, it has grown exponentially with several different product offerings for a rapidly growing global customer base. As an Associate Creative Director at Uber, I worked with the brand team to develop and execute a unique illustration strategy that reflected the brand's tone of voice, enhanced the customer experience, and empowered the marketing and product teams to operate effectively at scale.
Role: Associate Creative Director
Teams: Brand & Creative Team
Agencies: The Jacky Winter Group, Synergy Art, MUTI, Folio, Closer & Closer
Teams: Brand & Creative Team
Agencies: The Jacky Winter Group, Synergy Art, MUTI, Folio, Closer & Closer
Campaign artwork for Uber for Business, Uber for Teens, Campus Safety, Green Initiatives, Gift Cards, Uber Eats, and Rides. Artists featured: Ross Murray, Tommy Parker, Michele Marconi, Steve Scott, Jason Solo
I art directed and managed external illustration teams for campaigns on almost every vertical at Uber, including Uber Rides, Uber Eats, Uber for Business, and Uber One. I partnered closely with cross-functional stakeholders across all teams to provide creative direction for global campaigns that included in-app surfaces, OOH ads, illustrations for emails and other CRM, social media, and print.
Uber’s homepage. Artist: Jason Solo
Campaign artwork for Uber Eats and Uber for Business. Artists featured (starting from top left): Studio MUTI, Michele Marconi x2
Uber for Business and Uber Homescreen artwork. Artist: Michele Marconi
Campaign artwork for Uber Drivers, Uber for Teens, Uber for Business, and Uber Eats. Artists featured (from top left): Estudio Santa Rita, Ross Murray, Michele Marconi, Steve Scott
To see in-depth case studies (including scalable illustration systems, multi-surface campaigns, or my approach to art directing illustration) please feel free to reach out!
A special thank you to the incredible illustrators and teams I worked with: Michele Marconi, Ross Murray, Brad Hodgskiss, Clint Campbell, Miné Day, Jason Solo, Estudio Santa Rita, Steve Scott, Giacomo Bagnara, Andrea Manzati, Karan Singh, and Tommy Parker, FEED Dept, and MediaMonks!