Custom Cursor Drawing

Alyssa Foote

Art Director & Illustrator


Uber is the most popular rideshare app in the world. Since 2009, it has grown exponentially with several different product offerings for a rapidly growing global customer base. As an Associate Creative Director at Uber, I worked with the brand team to develop and execute a unique illustration strategy that reflected the brand's tone of voice, enhanced the customer experience, and empowered the marketing and product teams to operate effectively at scale. 
Role:  Associate Creative Director
Teams:  Brand & Creative Team
Agencies:  The Jacky Winter Group, Synergy Art, MUTI, Folio, Closer & Closer

Campaign artwork for Uber for Business, Uber for Teens, Campus Safety, Green Initiatives, Gift Cards, Uber Eats, and Rides. Artists featured: Ross Murray, Tommy Parker, Michele Marconi, Steve Scott, Jason Solo

I art directed and managed external illustration teams for campaigns on almost every vertical at Uber, including Uber Rides, Uber Eats, Uber for Business, and Uber One.  I partnered closely with cross-functional stakeholders across all teams to provide creative direction for global campaigns that included in-app surfaces, OOH ads, illustrations for emails and other CRM, social media, and print. 

Uber’s homepage. Artist: Jason Solo

Campaign artwork for Uber Eats and Uber for Business. Artists featured (starting from top left): Studio MUTI, Michele Marconi x2

Uber for Business and Uber Homescreen artwork. Artist: Michele Marconi

Campaign artwork for Uber Drivers, Uber for Teens, Uber for Business, and Uber Eats. Artists featured (from top left): Estudio Santa Rita, Ross Murray, Michele Marconi, Steve Scott

To see in-depth case studies (including scalable illustration systems, multi-surface campaigns, or my approach to art directing illustration) please feel free to reach out!

A special thank you to the incredible illustrators and teams I worked with: Michele Marconi, Ross Murray, Brad Hodgskiss, Clint Campbell, Miné Day, Jason Solo, Estudio Santa Rita, Steve Scott, Giacomo Bagnara, Andrea Manzati, Karan Singh, and Tommy Parker, FEED Dept, and MediaMonks!