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Alyssa Foote

Art Director & Illustrator
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Uber


As an Associate Creative Director at Uber, I helped shape and guide the development of Uber’s refreshed illustration system—leading creative strategy, art direction, and cross-functional alignment across brand, product, and marketing. Collaborating closely with the Brand team, I played a key role in evolving the visual language into a scalable, expressive system that brought clarity, cohesion, and dynamic storytelling to the Uber ecosystem. I art directed a global roster of illustrators and creative studios to bring the system to life across campaigns ranging from Uber Eats to Uber for Teens.

Below is a curated selection of commissioned and art-directed work reflecting the breadth and impact of this system in action. Illustration credits below! Please feel free to contact me for in-depth case studies regarding illustration systems and campaign strategy


Role:  Associate Creative Director
Teams:  Brand & Creative Team
Partners:  The Jacky Winter Group, Synergy Art, MUTI, Folio, Closer & Closer


Uber Brand illustrations - On the left two people riding in the backseat, on the right a man waiting for his train















Uber for Business illustration of a woman getting into an Uber in front of her office





Artists featured: Steve Scott, Ross Murray, Michele Marconi, Tommy Parker











Illustration Credits

Backseat rider and transit dude by the incredible Ross Murray // Customer onboarding exprience as they sign into the app for the first time, work by Jason Solo // Woman holding phone for Uber for Families by Michele Marconi // Woman getting into car for U4B and man holding new phone screen by the talented Michele Marconi // Woman running errands and a company team gettin’ Uber Eats by the incomprable Steve Scott // Soccer team by Ross Murray // Uber Transit by the superb Jason Solo // Uber for Business holiday party by Michele Marconi // Uber Gift Cards by Ross Murray // Uber for Business two business women in front of the office by Michele Marconi // Uber Eats illustrations by the wonderful MUTI // Man holding phone of an Uber driver by Jason Solo // - Uber Driver by the lovely Estudio Santa Rita // (top left) U4B airport dude by Michele Marconi // (top right) team eating Uber Eats by Steve Scott // bottom left) woman in a wheelchair getting into her Uber by Steve Scott // (bottom right) ballet teen by Ross Murray

Creative Direction: Dan Schwer | Design Director: Brian Coonce | Brand Managers: Shauna Derby, Max Hollander & Molly Reynolds